Investors can buy fractional and pure gold digitally, without the hassle of storage, with investments as low as ₹10. Digital gold is not regulated by SEBI, as per the advisory issued in November 2025.
Gold has been in Indian portfolios for generations, valued as much for its cultural value as its financial one. Digital gold continues that tradition in a fractional, app-based form, allowing investors to buy small amounts of 24-karat gold without owning a physical bar or coin. The format has grown quickly, but its regulatory status is different from other gold investment products, so it’s important to understand the implications before investing.
Understanding Digital Gold Investment
Digital gold is a purchase of physical gold, typically 24K, 99.9% pure, held on the investor’s behalf by the issuing platform. The gold itself sits in an insured vault; what the investor holds is a digital record of ownership corresponding to that stored quantity, denominated in grams or fractions of a gram.
The minimum investment amount can be as low as ₹10. Several platforms allow purchases starting at ₹10. This low entry point makes small, frequent purchases more practical than physical gold, which typically involves larger purchase quantities and may include making charges. Purchases attract the same 3% GST applied to physical gold, since the underlying transaction remains a commodity purchase rather than a financial security.
Unveiling the Process of Digital Gold Investment
The investor selects a platform, typically a fintech app, brokerage, or payments app, and whether to specify an amount in rupees or a weight in grams.
The platform buys at the prevailing rate in the market and updates the investor’s digital gold balance instantly. The issuing entity, like MMTC-PAMP, Augmont, or SafeGold, makes arrangements to procure and store the same amount of physical gold in a vault.
Redemption reverses the process. The investor can sell the holding back to the platform at the live rate, convert it into physical gold coins or bars for home delivery or, in some cases, transfer it into a gold savings scheme. Most platforms have a maximum holding period, with investors often required to take their holdings in physical gold or to liquidate them within five years.
Benefits of Digital Gold Investment
Low entry threshold: Fractional purchase removes the barrier of buying a full gram or tola at once, making systematic small-ticket investing possible.
Declared purity: Digital gold is sold at 24K, 99.9% purity, reducing the purity-related concerns that can arise when physical gold is purchased from unverified sellers.
No storage burden: The issuing platform bears the cost and risk of vaulting and insuring the gold, eliminating the need for a bank locker or home safe.
Liquidity: Digital gold can generally be sold back to the platform at the prevailing rate through the app, making the process more convenient than selling physical gold.
Divisibility: An investor can buy or sell in precise fractional amounts, aligning gold exposure closely with a specific savings target rather than rounding to the nearest available unit.
The Risks Associated with Digital Gold Investment
Digital gold has risks of gold prices, regulation, and counterparty exposure. The regulatory status is an important consideration when compared with regulated gold investment products. Digital gold does not fall within the definition of “securities” under the Securities Contracts (Regulation) Act, 1956.
On November 8, 2025, SEBI issued an official advisory stating that digital gold investments are not covered under SEBI regulation. So, investor protection available to regulated securities (like access to SEBI’s SCORES grievance redressal mechanism) is not available for digital gold. Without a single regulator, custody arrangements, disclosures, and reconciliation practices could vary across platforms.
This regulatory vacuum also leads to counterparty risk. The investor’s underlying gold claim is determined by the custody structure of the platform. Some providers have independent trustees and third-party vaults to segregate the underlying gold from the platform’s own assets in case of insolvency. Others offer no such structure, making the strength of the investor’s claim far less certain in the event of the platform’s failure.
Other considerations include costs and restrictions on the holding period. Purchases of digital gold are also subject to GST, which can impact returns further, especially for shorter holding periods. Also, most platforms have a forced conversion or redemption window so the investor has to take physical delivery or sell the holding instead of keeping it digitally indefinitely.
SEBI has identified regulated alternatives such as Gold ETFs, Gold Exchange Traded Commodity Derivatives, and Electronic Gold Receipts, all of which are purchased through SEBI-registered intermediaries and carry the disclosure and grievance protections digital gold does not.
Comparison Between Physical Gold and Digital Gold Investment
Feature
Physical Gold
Digital Gold
Ownership & Flexibility
Direct ownership; widely accepted (including for gold loans)
Custody-based model; enables fractional purchases
Storage & Risk
Requires storage fees and carries risk of theft
Avoids storage costs and physical theft risk
Making Charges
Incurs additional making charges
Free from making charges
Purity & Resale
Resale value requires assaying and purity testing
Always delivered in certified 24K format without testing complexity
Operates under a business-based custody model outside SEBI regulation
Conclusion
Digital gold has made small, frequent gold investments more accessible than traditional physical gold, combining guaranteed purity with the convenience of a mobile app. However, this also results in a regulatory gap that SEBI explicitly recognized in its November 2025 advisory. As a result, investors will have to carry out their due diligence on the storage and vaulting system used by the platform, its insurance cover, and the trustee system employed by it.
Final Takeaways
Digital gold offers fractional purchases with 24K purity starting from ₹10.
SEBI’s November 2025 advisory confirms it falls outside SEBI’s regulatory purview.
Safety depends on the platform’s custody and trustee structure.
Regulated alternatives include Gold ETFs, ETCDs, and Electro
FAQs
What is Digital Gold Investment?
Digital gold enables investors to buy fractional quantities of gold, usually of 24 Karat in 99.9 percent purity, which is stored in a secure vault on their behalf by the issuer platform. The investor receives a digital record representing the corresponding quantity of gold held in custody and can be redeemed to get money or convert it to physical gold.
How Safe is Digital Gold Investment?
Investment in Digital Gold can be bought, held, and sold legally. But since Digital Gold is not a security, it does not come under the purview of SEBI regulations. The SEBI advisory released in November 2025 clearly mentions that Digital Gold does not have any features for investor protection that are available in securities like Gold ETF.
How to Get Started with Digital Gold Investment in India?
The investor chooses a platform that offers digital gold, carries out the basic KYC process, and buys gold through rupee value or gram weight of gold. The purchase is made at the prevailing market price, and 3% GST is levied. Investors can monitor their investments, buy more, sell their gold for cash, or receive physical gold.
What are the Benefits of Investing in Digital Gold?
A minimum purchase of just ₹10 can be made in digital gold. No physical storage is required, and the purity level at the time of transaction is guaranteed to be 24K. Transactions can be completed through the app without physically handling or selling the gold.
How can investors get assistance with digital gold investment?
Choosing a reliable platform is particularly important because digital gold is not regulated by SEBI as a security. Jainam offers digital gold through its JPlus platform, along with equity, mutual fund, and wealth management services. Investors can use the platform to manage these investments in one place.
This blog is for general informational and educational purposes only and does not constitute financial, investment, tax, or legal advice. The information is based on publicly available sources and market understanding at the time of writing and may change due to global developments. Past performance of markets during geopolitical events does not guarantee future results. Readers are encouraged to conduct their own research and consult qualified professionals before making investment decisions. Jainam Broking does not provide any assurance regarding outcomes based on this information.